Small business marketing plan. Dans Auto and Trucks Repair Company

Introduction Marketing forms one of the most important factors that dictate the progress that an organization can make since it constitutes the last step in the chain of production. Marketing analysts generally concur that the process of marketing brings consumers and an organization together, a consideration that makes it crucial to establish the correct face of products, service, and most importantly, the company making the products.Advertising We will write a custom term paper sample on Small business marketing plan. Dan’s Auto and Trucks Repair Company specifically for you for only $16.05 $11/page Learn More An effective execution of marketing however requires a closely coordinated and a highly analytical application of marketing plans and special skills to win customers. Dan’s Auto and Trucks Repair Company has continued to grow and widen its market since it was formed. The latter has been attained through active marketing of its produ cts both in the United States and across the globe (Dan’s Auto and Trucks Repair, 2013). This paper provides an evaluation of the company and particularly its marketing plan. Besides, an effective SWOT analysis of the company has been conducted by exploring the key strengths and opportunities. In addition, possible threats and opportunities have been addressed in the paper. A brief company background- Dan’s auto and track repair The ability of any business to assimilate the correct productivity and profitability is highly dependent on its ability to formulate and apply the mission, goals, and objectives in its management plans. According to Johnson (2002), a business should formulate its marketing objectives in line with its long term strategies upon which it intends to deploy technology, human resources, and funds to enhance the realization of its mission. Dan’s Auto and Trucks Repair Company is one of the fastest growing small auto and truck repairs businesses in the United States. The owner who is known as Dan Wozniac began this business in 1991 in Arlington, Texas. It is worth mentioning that Dan’s business is family-owned and it provides wide range of vehicle service repairs to its customers (Dan’s Auto and Trucks Repair, 2013). Its channels of primary sales and services are the regular customers and roadside assistance services conducted on a 24-hour basis. It also offers fleet services which includes state certified vehicle inspection, wrecker services, vehicle products, fleet priority service, DFW Metroplex area, vehicle repair and on-site maintenance. Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Its staff includes a small group of highly qualified technicians. The company’s management structure has undergone major reviews that push it towards decentralization and greater responsibilities to workers and custom ers. Ahenkora and Peasah (2011) indicate that a lean hierarchy allows employees to have direct touch with their top management and contribute to long-term planning. Besides, it reduces the overall time used to respond to workers, environmental, and consumers’ issues. In order to further emphasize on lean management, it is vital to mention that the inventories are greatly reduced while additional focus is given to corporate social responsibility. The structure has created important arms that reach out all stakeholders and therefore makes it easy to understand issues affecting them. The latter is a crucial consideration in defining the point of entry by the company. The company has seen significant growth in its market changes over the years. The latter has been accompanied by eventual success in business. This has been due to its efficient leadership, marketing skills and innovation. In addition, it focuses on improved and a wide range of service delivery and expertise of work ers. This has attracted the attention of truck and vehicle owners as well as several other well established and successful companies. It has also been attributed to the adaptive enterprise and corporate marketing strategies that provide the type of technology and services as well as the efficient marketing practice to apply. Other important services include diesel and electronic and non-electronic repairs, complete service and repair of clutch, air brake systems, axle, front-end, undercarriage among others. It has several business segments such as vehicle care segment, inspections for all vehicles, preventive maintenance and product segments, having new and used tyres, engine parts and other assorted vehicle spares. Mission statement Dan’s Auto and Trucks Repair Company has immensely benefitted from the intimate relationship with its workers, consumers and the environment since it was incepted. It is one of the most important components that drive its success (Dan’s Au to and Trucks Repair, 2013).Advertising We will write a custom term paper sample on Small business marketing plan. Dan’s Auto and Trucks Repair Company specifically for you for only $16.05 $11/page Learn More As a result, it has taken great strides in ensuring that the provision of better and unmatched services and sustainability are carefully ingrained in its mission and leadership structure. This has been used as a mechanism of ensuring that the company’s ideology and principles are implemented. The company’s mission is built on core values that define its services and products. Its mission can be summarized as the provision of outstanding customer service. This denotes the responsibility of the company in fostering effective service delivery. Statement of goals and core competencies Johnson (2002) points out that a small business can be able to explore the successes in its environment by developing or focusing on its core compete ncies. Dan and his team of workers have come to develop effective strategies in catapulting their business to success over the past few years. In their provision of services, they have been able to aim towards exploiting, leveraging, strengthening, maintaining and developing core competencies. Core competencies as in a firm may include an organization’s functional skills such as research and development, technology, finance, marketing and manufacturing. A decision to develop a strategy via exploiting core competencies might in the next three years ensure that the firm does not merely produce quality products. It may also deliver valuable services and unique benefits to customers. Additionally, exploiting core competencies as a means of developing strategy requires that resources in a business are shared equally across all existing units. Johnson (2002) points out that the best and effective core competencies that should be shared need to be the intangible ones. Dan has showed a deeper understanding in his practice in the sense that intangible competencies are important in the sense that his competitors are not be able to see them because they are invisible. The company has been able to utilize competencies relate to skills and knowledge which its employees have.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The business knowledge potential perspective currently entails viewing the business marketing strategy and provision of services through embracing technology as the driving force behind organisational success. The top management has sought to provide vision regarding technology-focussed service provision and marketing which involves designing and implementing the required IT infrastructure. The latter takes into consideration the external IT strategy components such as competencies, scope and governance. Competitive potential alignment perspective in the next three years appears to focus primarily on exploitation of the emerging IT capabilities in order to bring about new products and services. This can expand the business scope. It is also concerned with influencing the critical attributes of the strategy which involves distinctive competencies, and the development of new types of customer relationships. This perspective is considered unique because it allows business marketing str ategy to be modified using the emerging IT capabilities. Overall marketing strategy Janicijevic (2010) posits that developing a marketing strategy that is effective and oriented for long term requires key strategic planning and effective leadership methods. Developing a marketing plan gives a firm enough time to meet its goals. As a strategy, it reflects Hamel and Prahald’s view in their model of strategic intent. Hamel and Prahald argue that planning is a strategic marketing intent which is aimed at leveraging core competencies, capabilities and internal resources a firm has in order to accomplish unattainable goals a competitive market environment presents (Ahenkora Peasah, 2011). On the same breath, Strategic scholars point out that while strategic intent is crucial for higher levels of performance, its effects can only be realized when employees in an organization show commitment to a vision or a specific performance criterion. SWOT analysis Strengths Since its inception in 1991, Dan’s Auto and Trucks Repair Company has continuously grown its marketing activities and processes to become one of the major providers of diesel vehicle and truck service providers in Texas (Dan’s Auto and Trucks Repair, 2013). Analysts have pointed out that the services the company provides which ranges from computerized diagnostics of all diesel and other engines to a 24-hour towing and roadside assistance have immensely attracted customers who have in turn developed preference and confidence to the company’s available services. Besides, it is worth mentioning that its variety of unique fleet services and its ability to meet the convenience of its customers have enabled it to gain competitive advantage over the competitors. This has aided it in enhancing its profitability due to repeat customers. Weakness Marketing analysts indicate that the availability of substitute products and increasing demand for cheaper products and services presents small an d growing businesses such as Dan’s Auto and Trucks Repair Company. Such a company may be faced with massive difficulties of lowering cost to ensure economies of scale. While many local auto shops and garages around Arlington Texas have opted to lower their product and service costs prices to gain a competitive edge, Dan’s business has maintained its service charges over others. This has had a negative impact on its expected gains as many of its customers opt for alternative service providers. Its fleet service costs are not reflective of the affordable prices necessary for capturing the ready market in the region. Opportunities Modern sales and marketing operations for products and services that a company provides demand the application of better technological platform. The company has been known to offer quality services. It uses technology to enhance the effectiveness and quality of its marketing plans and service provision. This in turn presents it with numerous opp ortunities to reach the market and introduce fresh ideas in the market. Threats One of the major threats facing the company is the nature of the highly competitive market environment where the company is carrying out its operations. The company is exposed to a stiff competition from its competitors. It is worth mentioning that since its competitors are selling similar vehicle products and lowering the cost of their services, Dan’s business faces a great threat of losing =its marketing strategy. An analysis using Porter’s five forces model New entry threat Though services provided by Dan’s company are exceptional, many similar companies have come up to in Texas to provide auto services. The fast increase in Dan’s profitability has agitated their concerns for a share of profits. Indeed, the market was insatiable by the company’s services and therefore provided a ripe opportunity for new entrants to fill the gap. However, the company still enjoys the advantage of a large number of customers who have developed loyalty due to its special services. Buyer and supplier power Winer (2009) notes that the bargaining power of consumers and suppliers dictate the ability of a company’s products to trade effectively in the market. The management of the company has sought to ensure that its customers, as indicated in the mission and goals, obtain the highest quality of the product possible at the best prices that could be able to effectively compete in the market. This is therefore essential for the company to stabilize its service provision and raise prices with time to encourage better production. Competitive rivalry Competitive rivalry on the other hand, forms a major business consideration that dictates the overall ability to forcefully infer the much needed impact in the market. The company suffers strongly from its general lack of enough resources that dictated the overall ability to reach its consumers. This has given larger co mpanies the general advantage to maintain bulk of the market share. Threat of substitution Since its conception, Dan’s company has been faced with strong forces of other vehicle products in the market. Though Dan has sought to infer the best method to counter the products that are in the market by use of unique technology, the threat of substitute products requiring greater knowledge continues to be very strong owing to their demand in the market. In addition, it cements their overall preference by ccustomers. Target market In his publication, Winer (2009) points out that segmentation and targeting of a market is an important component since it boosts the competitive advantage, increases product identification, and improves market segment and marketing mix. In the case of Dan’s company, it should be able to select potential locations where a mixture of low class, middle class and upper class car and truck owners can buy its products and services. In these segments, it may be able to market and carry out promotions of its products. Product strategy Dan’s company product ought to be transformed so that it can win the market and build the brand in the US and other parts of the globe. Its services include repairs of engines, brakes and exhausters. The company must adopt a new and unique style to attract customers. This may include ensuring efficiency and speed in carrying out services. Distribution strategy A producer to consumer channel has been lauded by scholars of chain management studies as a channel which enhances a distributor’s profit margin. In agreement, the option by Dan’s company to adopt a producer consumer channel can be considered to be attractive in the sense that it can maximize profits. Indeed, as Mary Jo Hatch Posits in her model of business dynamics, direct selling or provision of services is a key business concept that enables a producer to favorably manage sales and enjoy all the profits without having to sh are with distributors or other intermediaries (Winer, 2009). Promotional strategy Promotional methods should be purposefully designed in a manner that more consumers are able to get the message on the availability of the services that Dan’s company is offering. A good consideration at this point is intensification of online promotion and use of billboards to reach more consumers alongside the current methods. Notably, intensified online promotion would enable the company to reach more consumers even beyond its already established locations. However, greater care should be taken to ensure that the system is secure and its brand carefully guarded. Pricing strategy The pricing of Dan’s services and products has always been a key consideration for the company because it determines their affordability. As a result, Dan should establish a clear method of determining the prices of different products in a manner that several people are able to afford the products. In order to further promote accessibility, different products and services should be priced differently depending on complexity of their production and design. Conclusions To sum up, developing marketing plan requires managers to employ strong systems of control for their companies so that they can enhance objectivity. There is need for a change in Dan’s company mode of marketing operations. It should be made a key platform for continuous improvement. As such, putting in place a new marketing plan is very crucial if the pre-established objectives are to be met. Dan’s Auto and Trucks Repair Company should gradually increase its marketing goals while heightening the much needed promotion to inform and persuade the consumers to seek its services. References Ahenkora, K. Peasah, O. (2011). Crafting strategy that measures up. International Journal of Business and Management 6(10), 278-283. Dan’s Auto and Trucks Repair (2013). Full Service Automotive and Heavy-Duty Diesel Truck and Trailer Repair Facility. Web. Janicijevic, N. (2010). Business processes in organizational diagnosis. Management: Journal of Contemporary Management Issues, 15(2), 85-106. Johnson, L. (2002). Issue selling in the organization. MIT Sloan Management Review, 43(3), 8-9. Winer, S. (2009). New communications approaches in marketing: issues and research directions. Journal of Interactive Marketing 23(2), 108-117. This term paper on Small business marketing plan. Dan’s Auto and Trucks Repair Company was written and submitted by user Amber K. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Analysis of Gluckel Hameln essays

Analysis of Gluckel Hameln essays Gluckel of Hameln was a seventeenth century Jewish woman from Hamburg who wrote a lengthy memoir in Yiddish. While she was not a famous person in her time, Gluckel's memoir has been regarded as one of the most important documents for European Jewish history, of the late seventeenth and early eighteenth centuries and the earliest autobiography written by a Jewish woman. Beginning in 1690, Gluckel's diary of a German Jewish widow is addressed to her fourteen children, and is written as an undertaking as a kind of therapy after her husband's death, to get her through her sadness and, "melancholy thoughts." She writes to her children reassuring them that she is not writing these memoirs as a book of morals, but rather the memoir is an attempt to include her children into her experiences, memories and life. In her memoir she explains how she directed the financial and personal destinies of her children, how she engaged in trade, while promoting the welfare of her large family. Gluckel's memoir enables a reader to gain an understanding of what a widowed Jewish woman would face in Christian dominated Germany both from a personal and public perspective throughout seventeenth and eighteenth century. Throughout her memoirs Gluckel describes the worries that a mother would have over her children, her relations with both her first and second husband while addressing the responsibilities she faced as a businesswoman. Gluckel arranged her life narrative in seven books. The first four books and the opening section of the fifth book have been written consecutively in the months or year of mourning after Haim's (her first husbands) death in 1689. The rest of Book 5 was written during the decade of the 1690's but given final form after her second marriage. The sixth book was written in 1702 or shortly afterward, during the initial shock of Hirsch Levy's (Gluckel's second husbands) bankruptcy in Metz, and the seventh and final book was...

JEMSS Keywords Assignment Example | Topics and Well Written Essays - 750 words

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Restorative Justice Research Paper Example | Topics and Well Written Essays - 1000 words

Restorative Justice - Research Paper Example Restorative justice according to some scholars is the opposite of retributive justice since they differ in terms of characteristics, values, and outcomes of the legal process (Daly, 2002). Unlike retributive justice, restorative justice encourages offenders to take responsibilities for their wrongdoing and help them address the causes of their behavior and gives them an opportunity to make the rights their wrong. Miller and Iovanni (2013) supports that restorative justice is presented as a forward-looking problem solving approach to crime that involves the parties themselves and the community in active relationship with various agencies that help solve the crime. It brings victims and offenders in contact with each other thus giving victims an opportunity to get answers to questions that are direct concern to the parties in the disputes. Restorative justice process presents the offenders with the opportunity to offer an apology to their victims thus giving offenders chance to make am ends for their wrongdoing. Restorative justice applies as a single set of principles that allows victims, offenders, and communities to have participatory roles in matters that are of direct concern to them. ... According to Miers (2004), the restorative justice system places all at the mercy of the judicial process unlike retributive justice that only places the victim at the mercy of the judicial system. Stubbs (2007) also adds that the potential advantage of utilizing the restorative justice system is that it allows a victim empowerment and input as a means of addressing the harm caused to the victim. In restorative justice models, the victims have a voice and participate fully hence enable him or her to address all the issues surrounding the case (Daly, 2002). The offender may get to participate fully in the process unlike in other trials where he just sits in the dock to answer questions arising from the charges raised against him. The environment in restorative justice also differs with the environment in other forms of justice. The environment is restorative justice is more communicative and flexible than the courtroom environment making both parties feel comfortable during justice de livery system. According to Rodriges (2007), the direct engagement with the harm caused through communication with the victim has a greater potential for resolution and restoration in the dispute. He adds that through a less formal environment, the process allows for more individualized approach to the needs of the victims while offering a less threatening environment that may interfere with the justice delivery process. The restorative model of justice delivery is a very flexible model for the victims can choose to have a direct role in the restoration process. The results is that the process is less victimizing than the courtrooms and the offenders find themselves in the face with the direct

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Soviet Union Private Enterprises and Economics

Soviet Union Private Enterprises and Economics When we talk about the Soviet Union, many of us imagine a largely monolithic structure, in which most of the processes were controlled from the centre, with very little initiative from the side of common people. This stereotype is especially strong regarding the economy. After all, it was officially called â€Å"planned,† which suggested that all production was owned and regulated by the state. However, it may come as a surprise that during the first half of the USSR’s life, private enterprise played a large role in everyday life of Soviet citizens. Furthermore, during the birth and development of Soviet Union, non-government owned companies completely legally produced a large variety of consumer goods. Most of these were small-size individual entrepreneurships and cooperatives, as opposed to large industrial complexes operated by the state. That small-scale private production supported the government-owned heavy industry, and was largely beneficial for the country and the people of USSR. It provided many goods and services to the people which the state-owned companies couldn’t provide. Surprisingly, private entrepreneurship has always been a part of Soviet economy, and furthermore, it provided a substantial part of foodstuffs and consumer goods to the society. The first topic to be discussed is the period that begins at the end of the civil war, when the Soviet system was finally dominant and its leaders had to commence post-war restoration. The economy of this period was largely characterized by the NEP – New Economic Policy. It primarily influenced agriculture, replacing â€Å"War Communism,† which involved direct food requisitioning, with food tax. Moreover, individuals were allowed to operate small private companies, while heavy industry and financial institutions remained under the state rule. The state economy, guided by the directive principles of War Communism, was unable to meet the demand for goods, especially agricultural ones, which was proven by the famine of 1921, during which six million people died. As a result, food requisitioning ended, and private business had to be allowed, which helped to alleviate economic hardship for many people. An objection may be raised that the policy was highly controversial both with the people and the government, and that it met resistance in higher circles. Furthermore, it gave birth to a new class of nouveau-riche â€Å"nepmen,† owners of small companies, who were seen by most people as little more than capitalists against whom they have been fighting all that time. The Party was indeed discontent with the development, seeing it as an abandonment of the principles of Socialism – according to the History Learning Site (2014), not only it meant abandoning planned economy, it also presented a threat of eventual restoration of full-scale capitalism (par. 9, 10). However, the argument here is not whether the policy corresponded with the ideological principles, but whether it was efficient or not. And the answer here is definitely yes – the NEP was very successful, allowing agriculture to restore itself to 75% of the pre-revolution level and staving off the fear of famine. It also contributed to the development of the light industry, stimu lating the demand for consumer goods (par. 12). This shows that during that period, private production contributed significantly to the wellbeing of population. Lenin has famously said on NEP â€Å"we are taking one step backwards to later take two steps forward,† and called War Communism â€Å"a grievous error,† which shows that he could modify the theory based on real-world experience, and understood the necessity of having private production, even if it was small-scale. The next stage went on from 1930 to 1960, and encompassed industrialization, Second World War, and postwar restoration. While NEP was cancelled, it did not mean that private initiative was restricted. Surprisingly, Stalin allowed much leeway for independent producers – many of them existed in a â€Å"gray area†, viewed with suspicion by authorities, but not restricted. The manufacturing and service sector remained relatively free, and people were allowed to have their own plots of land to grow food on, which they later would sell on peasants’ markets. According to Jan S. Prybyla (1961), â€Å"In 1956 the individual plots accounted for 67% of the gross output of potatoes, 87% of the output of eggs, 57% of the milk production, 55% of the output of meat, and about 42% of the production of vegetables.†(p. 218) And according to Frederick A. Leedy (1957), in 1954 independent cooperatives â€Å"manufactured 35% of furniture, 56% of iron dishes, 22% of metal beds , 45% of primus stoves, and 31% of felt boots. (p. 1067) Small businesses, such as barbershops and seamstresses, were also legal, as well as cooperatively-owned larger companies, which provided the majority of consumer goods, such as furniture and clothes. Julie Hessler (1998) asserts that many cooperatives were in fact covers for private entrepreneurs, who made massive profits from the activities. In 1948, most of them were arrested, or had their licenses revoked, however. (p. 539) Despite that, during Stalin’s era, independent production and trade were strongly developed, and Soviet people â€Å"spent between one-third and one-half of their incomes on the legal free market in all but few years of Stalin’s rule.† (p. 516) Even during the war that practice continued, with local authorities largely tolerating small-scale trade. (p. 523) This proves that, during this stage, independent production and free trade did play a large role in the lives of Soviet citizens . It can be argued, however, that the contribution of private producers to the economy was very small, and did not influence it in any significant way. After all, the individual producers constituted a very small share of total labour force – 1-2 million out of 60-80 million. (Leedy, p. 1066) This, however, ignores the fact that in regard to consumer goods and foodstuffs, independent producers accounted for a large share of production – from 22% to as high as 87%, as stated earlier. Possible explanation for this is that most people employed by the government worked in heavy industry sector, while in the light industry sector, share of independent producers was higher. Thus, private production did have significant influence on the economy. The third stage, however, which started from the 1960s, was characterized by the restriction of almost all private initiative, and nationalization of all non-government companies and land. That, in turn, gave birth to a widespread deficit of consumer goods, stagnation of the system, which could not develop without initiative, rising discontent, and, eventually, collapse. However, just because private enterprise was outlawed, doesn’t mean that it disappeared. Because state-owned companies produced consumer goods in insufficient quantity and inferior quality, people started looking for foreign goods to satisfy their needs. That period was characterized by increasing size of black and gray economy, with people semi-legally or illegally trying to acquire goods which they couldn’t find in stores. Eventually, as deficit for consumer goods became more prevalent, black market and informal economy have turned into a daily feature of Soviet life. At that point, a counterargument may be raised that the deficit was caused primarily by technological development and by increasing demand for more sophisticated goods, and not by restriction of private entrepreneurship. As standards of living increased, along with technology level, people started demanding more advanced goods in large amounts, which the economy couldn’t have provided even if private production had been left unrestricted. However, it doesn’t explain the deficit for foodstuffs, or for basic goods, such as furniture and clothing, from one-third to one-half of which were provided by independent producers in the 50s with no noticeable deficit (Leedy, p. 1067). Thus, it still means that Soviet economy of that period was inadequate to the task of providing basic consumer goods that were demanded. So naturally, people turned to black market. Due to its secretive nature, it is almost impossible to accurately calculate its penetration, and only a rough approximation can be given. As Lucille Be audry and Luc Duhamel explain (1984), by the 80s the black market has â€Å"completely integrated in Soviet system,† and it would not have been possible to curb it except by liberalizing the economy (p. 102). This proves that, even when the economy was under total control of the State, people still participated massively in independent trade. But the restriction of commerce had even further-reaching consequences. The shadow economy which arose as a result of private entrepreneurship being made illegal carried numerous problems: not only was it hard to combat, but it also degraded the respect for the system by common people, who had to engage in illegal activities just to satisfy their basic necessities. That, in turn, was one of the reasons that led to the eventual collapse of Soviet Union and replacement of its state-controlled economy by a free-market one. The first periods in life of Soviet Union were more repressive, but also, paradoxically, more economically free. Small-scale private production, like aforementioned barbershops and personal plots of land, allowed the system to develop more vigorously than it would have been possible otherwise. Along with political liberalization in the 50s, the economy was centralized, which eventually caused its demise. While this is an unexpected development, it also provides something to think about. On one hand, on the basis of these findings, it can be argued that market is important for any country, even the ones with planned economy, and that it is simply impossible to regulate all production from one center. Fate of other socialist countries seems to reinforce that conclusion – especially China, which, since the adoption of free market, demonstrates incredible rates of growth. Even in North Korea, the most restrictive country in the world, the government tolerates small-scale trade and private production. But on the other hand, it tells us something about effectiveness of government control in certain spheres of economy. After all, Soviet heavy industry was remarkably successful, and large-scale projects, such as nuclear power plants, hydroelectric stations, and spaceports, were built by the state. It should be noted that nuclear energetics and space exploration are the spheres which are still predominantly under the control of governments, even in such economically liberalized countries as the United States. In any case, we should study the history of Soviet Union carefully and without any bias, if we want to understand its experience and apply that knowledge to our current problems. Sources: Jan S. Prybyla, â€Å"Private Enterprise in Soviet Union†. South African Journal of Economics, Volume 29, Issue 3, page 218, September 1961. New Economic Policy. HistoryLearningSite.co.uk. 2014. Web. Lucille Beaudry, Luc Duhamel, â€Å"The Causes of the Black Market Phenomenon in the U.S.S.R.†. Studies in Political Economy, Volume 13, page 102, 1984. Julie Hessler, â€Å"A Postwar Perestroika? Toward a History of Private Enterprise in the USSR†. Slavic Review, Vol. 57, No. 3, autumn 1998. Frederick A. Leedy, â€Å"Producers’ cooperatives in the Soviet Union†. Monthly Labor Review, Vol. 80, No. 9, September 1957.

Speech Analysis -- essays research papers

This is the speech delivered by President Bill Clinton at the annual White House prayer breakfast on Friday, September 11, 1998, to an audience of more than 100 ministers, priests and other religious leaders. First Lady Hillary Rodham Clinton was also in attendance. The speech, written in long hand by the president, was delivered at the beginning of a day of tremendous political and personal turmoil surrounding the publication of the first report to Congress by Independent Counsel Ken Starr. The Starr Report, published on the Internet about 2 p.m. on Friday, laid the grounds for possible impeachment of the president, accusing Clinton of perjury, obstruction of justice and other offenses in connection with his sexual affair with former White House intern Monica Lewinsky. If the President did in fact write this address himself, I am very impressed with his communication skills. Repeatedly throughout the speech, Clinton appeals to the forgiving nature of all those listening. Within the first few opening sentences, the President manages to gain sympathy by saying that he â€Å"was up rather late thinking and praying about what he ought to say†. Through a combination of this and stating that he himself wrote the speech, he has already gained support form his audience – which can set the tone for how they will react to the remainder of what he has to say.   Ã‚  Ã‚  Ã‚  Ã‚  President Clinton then continues his attempt to put himself on the same ground as the American publi...